Supporting
Core
Strength
Who we are
ab buddy is a lifestyle fitness brand supporting core strength.
Our mission is to inspire, motivate and support our users create and maintain a strong abdominal core through our digital channels and innovative bodyweight fitness equipment whilst promoting healthy eating.
The benefits of nurturing and building core strength results in an improved posture, flexibility and balance, reduced back pain and a flatter tummy. All leading to a happier, healthier lifestyle.
"ab buddy is a lifestyle fitness brand"
"we are delighted to launch a range of innovative bodyweight fitness equipment"
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Our Story
Richie Stevenson, Founder and CEO of the "ab buddy" brand, is an ex-Physical Training Instructor (PT) and has combined his love for health & fitness with his later life qualifications in Engineering Design (BEng Hons) and Marketing (MCIM) to launch "ab buddy".
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In his late twenty’s Richard suffered from chronic back pain due to a car accident and sort to strengthen his back and increase core stability to reduce problematic symptoms.
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Following this rehabilitation and taking his learnings from his time as a PT, Richard sort to promote the benefits of core bodyweight training and healthy eating.
Now, working in partnerships with the world leading manufacturing and distribution organisations, ab buddy is delighted to launch a range of innovative bodyweight fitness equipment with the hope to inspire, motivate and support others (whatever the fitness level), in achieving their fitness goals.
We would be proud to become your ab buddy and support your fitness journey. Here's to becoming more
creative with workouts, remaining active and above all, having fun!
"Benefits include an improved posture, flexibility and balance, reduced back pain and a flatter tummy"
"We are delighted to be working with our leading distribution partner
Amazon."
All the best,
Richie
Richie Stevenson
Founder and CEO
